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Research papers

Report of working group

Individual needs are changing at a greater rate than in the past. Changes in individual needs flow from changes in values. Changes in values are caused by a combination of general (economic, political, societal and demographic) and specific (cultural...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Pauline Graham
June 18, 1980
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Citation

Graham, P. (1980a, June 18). Report of working group . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-of-working-group-


Research papers

Social change as applied to planning future shopping centres

The concept of a planned shopping centre appears to be an American one. Thus we have the seeds of the 'planned shopping centres' as we now understand the phrase.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Authors: Roger Lucas, Annette Horne
June 18, 1980
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Citation

Lucas and Horne (1980a, June 18). Social change as applied to planning future shopping centres . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-change-as-applied-to-planning-future-shopping-centres-


Research papers

Opinion polling in Ireland

This paper addresses itself to the factors underlying the rapid change in the attitudes held by the Irish media toward political opinion polling. It draws on data derived from the continuous IMS Political Monitor (established in 1974). It also...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: John F. Meagher
June 15, 1980
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Citation

Meagher, J. F. (1980a, June 15). Opinion polling in Ireland. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/opinion-polling-in-ireland


Research papers

Effects of television advertising on children

A sample of 900 children (and their mothers), aged 6 to 13 and representative the Federal Republic of Germany was interviewed on a wide- spread selection of leisure-time activities, media consumption data as well as their opinions and attitudes...

Catalogue: Seminar 1980: Children And Young People
Author: Henning Haase
June 15, 1980
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Citation

Haase, H. (1980a, June 15). Effects of television advertising on children. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/effects-of-television-advertising-on-children


Research papers

New products

This paper is concerned with the generation and screening of new product ideas. It does not concern itself with the development of products, brand names, packaging or advertising of the ideas which survive the screening process and is thus only the...

Catalogue: Seminar 1979: New Product Development
Author: Ronald W. Artingstall
October 1, 1979
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Citation

Artingstall, R. W. (1979a, October 01). New products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-products


Research papers

Perceptual maps as aids for new product development

In the present paper the authors want to present the use of perceptual maps in creating new product proposals on a concrete case of soft drinks. The soft drink market is highly competitive and therefore product failure rates are too high. Many...

Catalogue: Seminar 1979: New Product Development
Authors: Edvard Konrad, Miro Kline
October 1, 1979
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Citation

Konrad and Kline (1979a, October 01). Perceptual maps as aids for new product development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/perceptual-maps-as-aids-for-new-product-development


Research papers

Why do some products fail and others succeed?

The opening discussion attempted to identify specific factors which can discriminate between success and failure of new products in the market place. Rather than spend time trying to find suitable definitions of the terms, success and failure, it was...

Catalogue: Seminar 1979: New Product Development
Author: Philip Hill
October 1, 1979
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Citation

Hill, P. (1979a, October 01). Why do some products fail and others succeed?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-do-some-products-fail-and-others-succeed-


Research papers

The changing pattern of key West European food and drink markets

The significant food groups operating in West Europe have become increasingly aware in the past three-four years of significant changes in eating habits caused by a mixture of supply innovations, food price movements, reaction to recession and life...

Catalogue: Seminar 1979: New Product Development
Author: Jacques Belay
October 1, 1979
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Citation

Belay, J. (1979a, October 01). The changing pattern of key West European food and drink markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-changing-pattern-of-key-west-european-food-and-drink-markets


Research papers

The future of market research products and markets

This theoretical paper analyses and forecasts the future of market research methods (products) such as survey research, qualitative research or model building research as well as the future of market research applications (markets) such as consumer...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Jagdish N. Sheth
June 15, 1979
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Citation

Sheth, J. N. (1979a, June 15). The future of market research products and markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-of-market-research-products-and-markets